Strategy
The guiding objective for the Quadrise group is to be the world’s premier oil-in-water emulsion fuels company, providing best available technology, services and MSAR® fuel oil products for our distinguished customers. In turn we expect to earn a fair return for our shareholders that reflects the value we deliver to stakeholders of the business.
MSAR® is a direct low cost substitute for conventional Heavy Fuel Oil (HFO) used in marine diesel engines, and for thermal power and steam generation. MSAR® technology is supplied under license by AkzoNobel. It is a potential game-changer for oil refiners as it frees up valuable distillates traditionally used for HFO manufacture, increasing profitability without incurring significant expenditure.
The global HFO market exceeds 600 million tonnes per annum, of which approximately one third is used in marine applications (as bunker fuel oil). The potential market for MSAR® is substantial; Quadrise is focusing on two significant market segments:
- Marine MSAR® fuel for marine applications: under joint development with A.P.Møller-Mærsk, the world’s leading container shipping company to displace bunker fuel oil.
- MSAR® for stationary applications: under joint development with several major oil and power generation companies where MSAR® could displace conventional HFO.
In pursuing this strategy the Quadrise group will strive to be our customers ’ and stakeholders’ business partner of choice and integral to their success.
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What’s the rationale for oil refiners to consider MSAR® versus HFO?

The global refining business is an intrinsically challenging and volatile sector in which to make consistent returns over the cost of capital deployed. Refining margins are the result of a complex relationship between input oil costs, the pricing of refined derivatives and the configuration of refining processes. There are also wide variations in regional refining margins which make capital allocation difficult to plan. The financial returns associated with the considerable capital investment needed to keep abreast of regulations in downstream operations is one of the key reasons why oil majors are reluctant to invest more capital. Instead they focus on upstream exploration and operations where the financial returns are consistently greater. In addition the increased use of heavier crudes results in many oil producing countries having a surplus of lower value heavy fuel
oil and a deficit in higher value distillates. It is our view that commercial developments in new technology that lead to improvements in refining margins, whilst avoiding or deferring substantial investment in capital equipment, should be welcomed by the oil industry.